To make Sears relevant to teens, we launched the Arrive Lounge and invited them for some social sampling. They discovered Vanessa Hudgens' videos, a web-reality series, clothes, music, and prizes like a VIP LA shopping spree. With a presence on Facebook, MySpace, YouTube and beyond, the campaign hummed through their networks. Two original Facebook games added to the fun. When time came for back to school shopping, they were ready to Arrive.
